Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page. It is one of the most effective ways to grow your business online. You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
SEM(Search Engine Marketing) is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).
Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches. There is no assurance whether your Ad appears in the search even after paying a substantial amount. The ranking depends on two factors: The relevance of your landing page and the bidding amount. SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use search engines to find a solution to a problem, an answer to their question or to learn how to do something.
So when searches click on a web site from the search results or click on an ad, they are more likely to convert. The relevancy of the displayed web sites and ads makes SEM traffic more valuable than any of the other sources.
SEM may incorporate search engine optimization (SEO), to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. Our team helps you in account setup, keyword suggestion and analysis, competitor analysis and running your ads in order to achieve the desired results.
SEM process includes keyword analyzing, competitor analysis, setting up of the Campaign and continuous monitoring of Ads in order to obtain the desired result. We are considered among the best adwords agency in Mayur Vihar, East Delhi, India.
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