You might be familiar with the expression, “Content is King”. Great branding requires great content, something that will carry your brand to your customers. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience to drive profitable customer action.
Your content defines your product; in other words, you educate people on how your product will bring value to their money. There are certain things that you should consider while creating your content:
- Personalization
- Appropriate length for your target audience and the customer journey
- Language that your audience can understand (avoid use of jargons)
- Use of appropriate images, infographics, videos
- Authentic, Creative and Inspirational content
- Storytelling
Your content needs to align with the customer journey, there are basically 4 stages of customer journey:
- Awareness: It is the stage where your customer becomes aware of your brand. It could be through anyone who landed to your website through a paid ad (like google adwords, facebook ads) or through organic search. The content catered to such audience can include Educational blogs/videos, infographics, ebooks etc.
- Desire: In this stage the customer is aware of your brand and is interested in your content, he/she might make a conversion at any point in this stage. The content for such audience could be Product comparisons, webinars, podcasts, whitepapers etc.
- Action: The customer is ready to buy your product or services now. The content in this stage could be Testimonials, Product literature etc.
- Post Action: This stage is often neglected by many companies, at this stage you have a new customer with you but it is important to build a lifelong relation with him/her. The content for this kind of audience could be Follow up emails, How to emails, Community forums etc.
We have professionals working with us from various media fields who create unique, SEO friendly, conversion focused and highly engaging content. We are rated among the best content marketing company in Mayur Vihar, East Delhi, India. We are also involved in creating audio and visual content for various social media platforms.