How many times you check your mails in a day ? Having over two decades of existence, email marketing is still one of the best ways to get your clients. Effectively done email marketing converts prospects into customers, and turns one-time buyers into loyal fans. With the help of emails you can sell products, share some news, or tell a story.
Email marketing is a powerful tool for acquiring, engaging, and retaining customers to help your business thrive. This page describes four types of email marketing: email newsletters, acquisition emails, and promotional emails.
Email newsletters are the communications sent out to inform your audience of the latest news, tips, or updates about your product or company. They are often used for a variety of purposes–and they come in many different forms. Example includes, weekly digests of content, quarterly organization updates, promotion of new products. The point of email newsletters are to keep subscribers connected, engaged, and informed about what’s new with the organization or business (and often to drive sales.)
Acquisition emails to drive trial and signups among those who have opted into your emails but haven’t yet converted. Compelling offers or information to show the value of becoming a paid or active customer are sent out in these mails.
Acquisition emails are a good way to:
- Move leads through the conversion funnel faster.
- Focus your acquisition efforts on users who have expressed interest in what you offer.
- Grow your business and drive revenue.
Promotional email gets the word out to potential customers about your product or service. Common email promotions include coupons and other discounts, access to exclusive content, etc. The ultimate goal of an email promotion is conversion. The type of conversion will vary based on your specific business, but the most common conversion is a purchase of a product or service. Other conversions could include a sign up or a download. The promotion within the email could be offered for a limited time, so the recipient will feel the need to take immediate action.
Email marketing is one of the best ways to acquire new customers and to retain the existing ones. We provide services in designing and marketing the mailers to bring you satisfactory results. We are currently involved with the emailer design of an International Magazine. We are considered one of the best Email Marketing Companies in Mayur Vihar, East Delhi, India.
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